Hi. We’re shopAmarra
Where Comfort Meets Confidence, Indian Workwear, Redefined.
Founded by two women passionate about fashion and mindful of real-life bodies, our brand is a celebration of Indian workwear and occasion wear for women of every silhouette, ages, and walks of life. We believe that fashion should empower, not pressure and that's why we bring you thoughtfully curated edits:
• 10 AM to 6 PM Edit – Elegant block printed, Jamdani, Silk, Maheshwari and Cotton sarees, perfect for the boardroom or a busy workday.
• 6 PM to 10 PM Edit – Fluid digital printed sarees and occasion wear sarees to transition seamlessly into evenings and events.
• Friday Edit – Smart, breathable printed shirts in Indian and modern motifs, because workwear can be fun too!
This brand was born from a personal journey one of motherhood, midlife, and the realization that western wear demands conformity, while Indian wear embraces diversity. Sarees don’t just dress you they wrap around you with comfort, grace, and pride, hiding none of your flaws but highlighting your power.
🌿 Our Promise:
• Size-inclusive designs for all Indian body types
• Comfort-first clothing without sacrificing style
• Authentic craftsmanship with prints from Bagru, Sanganer, Fulia and beyond
• Everyday elegance and designed for women who do it all in every space, in every way, we’re dressing the real you, beautifully!
Founded by two women passionate about fashion and mindful of real-life bodies, our brand is a celebration of Indian workwear and occasion wear for women of every silhouette, ages, and walks of life. We believe that fashion should empower, not pressure and that's why we bring you thoughtfully curated edits:
• 10 AM to 6 PM Edit – Elegant block printed, Jamdani, Silk, Maheshwari and Cotton sarees, perfect for the boardroom or a busy workday.
• 6 PM to 10 PM Edit – Fluid digital printed sarees and occasion wear sarees to transition seamlessly into evenings and events.
• Friday Edit – Smart, breathable printed shirts in Indian and modern motifs, because workwear can be fun too!
This brand was born from a personal journey one of motherhood, midlife, and the realization that western wear demands conformity, while Indian wear embraces diversity. Sarees don’t just dress you they wrap around you with comfort, grace, and pride, hiding none of your flaws but highlighting your power.
🌿 Our Promise:
• Size-inclusive designs for all Indian body types
• Comfort-first clothing without sacrificing style
• Authentic craftsmanship with prints from Bagru, Sanganer, Fulia and beyond
• Everyday elegance and designed for women who do it all in every space, in every way, we’re dressing the real you, beautifully!
